For the second edition they additionally invited publishing houses of art books and organized conferences and meetings with experts from various fields.

The MondoPop Gallery is a Contemporary Art Project created in 2007 by the artist David Vecchiato (aka Diavù) and the gallerist Serena Melandri. They are moved by the aim to invade everyday people life with art. While MondoPOP Lab works on commissions adressed to Italian and international artists that they represent in Italy, MondoPOP International Gallery & Shop proposes to the people artworks on canvas by the side of toys, sculptures and t-shirts, drawings and poster and many other productions of artists. The new international movement that MondoPOP presents in Italy has works on the subversive aim to put their art at the same level of other products. The Gallery is in the heart of historic center of Rome and collaborates with urban artists from all over the world. New Pop signs, Pop Surrealistic, Lowbrow, Underground, Street and Urban Art.

During the Belvedere Festival they will present international big shots like, Glenn Barr, Gary Taxali, Shag, Buff Monster (special guest of the opening party!), Jeremy Fish, Joe Ledbetter, Jim Avignon, and Jon Burgerman, Ian Stevenson, Boris Hoppek and even Italian artists as Tokidoki and Diavù. Among them will also fantastic female artists which portray almost exclusively female characters: Lisa Petrucci from the States, the Colombian Catalina Estrada, Italo-Canadian Camilla D’Errico and Japanese Naoshi.

Heirs of International Pop, this generation of artists born between 70’s and 80′s, grown up with Disney, Looney Tunes, anime and Manga, vintage videogames and old internet aesthetics, often create characters similar to the ones they spent their childhood and adolescence with: puppets that comes back from the childish imagination to fill the visual imagination of adults. But you should not look to the figures represented as a mere exercise of replication of the older comics or cartoons: with their strong ability to penetrate the imaginary of entire generations characters become the protagonists of this perfect society, suitable to communicate every single message, from social criticism to human moods.

Besides the opening of their new show 2D – Icons and Characters from the New Currents of Contemporary Art during Belvedere Festival they will host a smashing Pink Punk Party to celebrate the newest toy creation of Buff Monster.